Here are some of my past works/artworks/project assignments/ and reports :)

#1

''Tom & Jerry''

I was assigned to create Mcdonald Ad. 

Target Market: Struggler (Escape) - Alienated, aimless, disorganized 

with few resources apart from physical/mechanical skills

Heavy consumers of alcohol, junk food and lotteries,

also trainers. Brand choice involves impact and sensation.

One of the creative techniques that I've used to create this print ad is: Exaggerate to the Extreme by using distortion and overstatement to generate great idea.

Exaggerate it. Take it to extremes. (To match with the assigned target market)

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#2

''Bags of Fun'' Concept

I was assigned to make my own analysis toward Doritos(snack product) 

and create an on-going campaign to accomplish the marketing and advertising objectives.

Campaign 2 : Print Ad.

-Mario

Mario? Why?

Mood and tone/ color of the ad will attract the target. *Cheerful/Colorful*

Also, Mario, We're all know that he always eats mushroom. 

But let's see if we pour a bag of Doritos in the game and Mario happens to eat it!

Mario gets EXTRA bigger and he start to act insanely CRAZY! 

-Pacman

Campaign 3 : Alternative Media

Campaign 4 : Ambient

For the ambient ad, I meant to place it as 3D for the passerby to see those famous movies' characters as they are actually in the bus! under the same concept, ''Bags of Fun''. 

This is to attract movie lovers and those who like having snack during their movie's time.

And I use the copy ''Add flavor to your movie as it becomes reality'' 

because for me, a good snack can really brings movie to life! 

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#3

''Anti Smoking Campaign''

Teacher want me to create the Ad concerns about anti-smoking.

So, I decided to focus in ''Women Only'' 

Due to the increasing numbers of women who smoke nowadays, and because some of them are not aware of the bad consequences from smoking.

Then, I came up with the copy ''Don't under estimate the poison of cigarette''

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#4 

''Find Your Style by Levi's''

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#5

''Nivea's Ad''

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#6

"Rexona for men's Campaign''

I was assigned to create a campaign that MUST increase sales and gain awareness.

So there it goes..

Here's the print ad for the campaign that i designed.

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#7 

''Media Planning''

This is my Media Planning Report.

Product: Iphone4

  *Under the budget of 80,000,000B. 

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#8

''Apple's Campaign''

I was assigned to create interactive/innovative ad to promote Apple's company and its products.

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Here are my personal info. 

Name : Panuntarat Chaipornkaew (Goi)

ปนันทรัตน์ ชัยพรแก้ว (ก้อย)

Address : 671/1-2 Ladprao Rd. Ladyao, Khet Jatujak. Bangkok 10900.

Email : goipch@hotmail.com

Home Phone : 02-5138191-3, 02-513-0909

Mobile : 086-886-1272

Date of Birth : 2 July 1989

Age : 22 Years Old.

Nationality : Thai

Weight: 44kg. Height: 157cm.

Education Information :

Primary-Secondary School : Mater Dei School (โรงเรียน มาแตร์เดอี วิทยาลัย)

High School Diploma Degree Concentration in French-English Program.

Accumulated GPA: 3.01

notes : 

Won UCE's Exchange Student Scholarship to New Zealand (2003)

Certificated for ''Excellent Student in Social Activities'' (2003) 

Won High School English ''Spelling Bee Competition'' (2004)

Won UCE's Exchange Student Scholarship to Australia (2005)

Took CU-TEP examination by Chulalongkorn University with the score: 562. (2006)

Bachelor Degree : Assumption University (ABAC)

Major : Advertising

Minor : Public Relations

Accumulated GPA: 2.88

notes : 

Joining University's Activities : 

*Social/Community activities helping less fortunate in the rural areas.

*Join Dance/Music Clubs

*Public Relation Department in ''Creative Kitchen Workshop Presentation's Event''

Winning team of advertising workshop 2011

 ‘’Best Key Research Finding Presentation‘’ 

Language Skills : 

Very good command in listening and reading in English

Very good command in writing and speaking in English

Computer and Technical Skills :

Excellent in Microsoft Offices (MS Word, MS Excel, MS Powerpoint)

Basic Photographic Software : Adobe Photoshop.

Typing Speed : English - 58 WPM / Thai - 50 WPM

notes:

Capable in using Macintosh : Keynotes Presentation and iMovie program.

About me : 

I'm young and hungry.

I am open to new opportunities.

I love surprises.

I'm open to new comments/ opinions from others.

I'm honest to myself and people around me.
For me, I like working in a team, because it creates wider perspectives.

I'm alert and love to make people laugh ;~)